Blog Post
The AI Rule Engine Partner Program: Refer Customers or Resell Under Your Brand
Consultancies, systems integrators and software vendors already bring AI Rule Engine into their clients’ work. Until now there was no way for that to pay them back, and no way for them to put the product in front of a client under their own name.
The Partner Program fixes both. A partner is simply an organization, run by its own Owners and Admins from a Partner Portal in the organization’s Administration menu, and every partner is on one of two models.
Two ways to partner
| Referral Partner | White-label Partner | |
|---|---|---|
| How it works | Share a link. Customers sign up and pay us directly. | Manage customers yourself, under your brand, and bill them yourself. |
| What you earn | 20% of every invoice a referred customer pays, for 12 months | 20% off list price for every customer you manage |
| Platform fee | None | $2,500 / month |
| Who chooses the plan | The customer | You |
| The brand customers see | AI Rule Engine | Yours, on your own domain if you like |
Those are the default tiers. Negotiated deals get terms of their own, and once you are approved, your terms are copied into your partnership. A later change to a tier only affects new partners, never the terms you signed up on.
Applying
Open the Partner Program page and choose Apply to become a partner. The organization’s Owner applies, because a partnership binds the organization to commercial terms. The form asks for:
- The organization that becomes the partner, and the tier you want.
- Your link name, the short name in your referral link. The form checks it as you type and shows the full link.
- A little about your business: a public display name, your company name, website and country, and roughly how many customers you expect to bring in your first year.
- Acceptance of the partner program terms.
If your tier has no fee, you are live the moment you are approved. If it has one, you add a card and choose Activate and pay: the first month is charged on the spot and you go live as soon as it succeeds. You can prepare your branding and claim your domain while you wait, and none of it is public until you are live.
How a referral becomes a customer
Your link works on any page of the app, so you can point people straight at a feature rather than the home page. The rules for attribution are deliberately simple:
- The browser remembers the link for 30 days, and the last partner link followed on that device wins.
- Attribution happens when an organization is created. Signing up alone attributes nothing, and an existing organization is never attributed by following a link.
- The first attribution stays. An organization belongs to at most one partner.
- You cannot refer yourself. An organization created by a member of your partner organization is not attributed.
A refused referral never gets in the customer’s way. Their organization is created exactly as normal either way.
Commissions you can check
Each invoice a referred customer pays inside its commission window adds a row to the Commissions tab:
- The base is what the invoice actually collected, less tax. Plan, seats and add-ons all count, and any discount is already out. Credit purchases never earn commission.
- Only revenue billed through Stripe earns commission. A referred customer billed through the Azure Marketplace does not, for now.
- Each row is on hold for 30 days, so a refund inside that time costs nothing. The ledger shows the date each hold ends.
- Amounts are never edited. A refund or a lost dispute adds a negative row that takes back the matching share of that invoice’s commission, never more than it earned. If the money comes back, another row restores exactly what was taken.
Tiles at the top total what is Payable now, On hold and already Paid to you, and Export CSV downloads the rows you have filtered for your own books. A referred customer pays us directly and owes you nothing beyond the referral, so the ledger identifies each one by a masked reference rather than its name.
Payouts are sent to you by bank transfer or another method we agree with you, and each one is recorded on the tab with its amount, method and reference. No bank or tax details are stored in the product.
Reselling under your own brand
A White-label Partner goes further. Your product name, colours, logo and favicon replace ours for your customers, optionally on a subdomain you own such as app.yourcompany.com. You create customers or bring them in through your sign-up link, choose their plans at your wholesale price, and bill them however you like. The product never shows them what you charge.
We wrote about how that works, and the controls that keep your customers in charge of their own organizations, in White-Label Reselling Your Customers Can Trust. Every detail of both models is in the Partner Program documentation.
Visit RuleEngine.ai to try it.
The AI Rule Engine Team